The FDNY Firezone revolutionized fire safety education by making it visceral and entertaining to kids. In fact, the method worked so well that the FDNY Fire Safety Foundation wanted to extend its reach to a global audience. In light of this, the FDNY hired Eyepop to create the world's most comprehensive fire safety web portal... for kids and adults alike.
The end result?
FDNYFirezone.com takes kids behind the scenes to firehouses, onto firetrucks and through city streets. It teaches kids how to make their own safety plans, and supplies them with everything they need to become "deputy fire chiefs" of their own homes.
The overall message? "Fire is powerful, but so are you!"
Along with creating the actual Firezone (in Rockefeller Center) and their TV PSAs, this web site solidifies the FDNY's role as "America's fire safety educators".
And, of course, we've been with them every step of the way!